{"id":3487,"date":"2026-03-16T10:27:19","date_gmt":"2026-03-16T09:27:19","guid":{"rendered":"https:\/\/www.monpackaging.com\/blog\/?p=3487"},"modified":"2026-03-16T09:36:36","modified_gmt":"2026-03-16T08:36:36","slug":"packaging-et-image-de-marque-ce-que-percoit-vraiment-le-consommateur","status":"publish","type":"post","link":"https:\/\/www.monpackaging.com\/blog\/packaging-et-image-de-marque-ce-que-percoit-vraiment-le-consommateur\/","title":{"rendered":"Packaging et image de marque : ce que per\u00e7oit vraiment le consommateur"},"content":{"rendered":"\n<p>Avant m\u00eame de tester un produit, le consommateur se fait une opinion. En quelques secondes, le <strong>packaging influence la perception de la marque<\/strong>, souvent de mani\u00e8re inconsciente.<\/p>\n\n\n\n<p>Qualit\u00e9 per\u00e7ue, fiabilit\u00e9, positionnement, valeurs : l\u2019emballage est un <strong>vecteur silencieux mais puissant<\/strong> de l\u2019image de marque. Comprendre ce que le consommateur per\u00e7oit r\u00e9ellement permet aux entreprises de faire du packaging un levier strat\u00e9gique.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\"><strong>Le packaging, premier vecteur de perception de la marque<\/strong><\/h2>\n\n\n\n<p>Le packaging est souvent le <strong>premier contact physique<\/strong> entre la marque et le client. Il joue un r\u00f4le cl\u00e9 dans la construction de l\u2019image per\u00e7ue.<\/p>\n\n\n\n<p>Un emballage :<\/p>\n\n\n\n<ul>\n<li>rassure ou inqui\u00e8te,<br><\/li>\n\n\n\n<li>valorise ou banalise,<br><\/li>\n\n\n\n<li>diff\u00e9rencie ou rend invisible.<br><\/li>\n<\/ul>\n\n\n\n<p>Avant m\u00eame toute communication marketing, le packaging parle pour la marque.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/www.monpackaging.com\/impression-boite-carton-rectangulaire\"><img decoding=\"async\" loading=\"lazy\" width=\"600\" height=\"360\" src=\"https:\/\/www.monpackaging.com\/blog\/wp-content\/uploads\/2026\/03\/Design-sans-titre-18.png\" alt=\"\" class=\"wp-image-3503\" style=\"width:500px\"\/><\/a><\/figure><\/div>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\"><strong>Ce que le consommateur analyse en quelques secondes<\/strong><\/h2>\n\n\n\n<p>Sans en avoir conscience, le consommateur interpr\u00e8te plusieurs signaux :<\/p>\n\n\n\n<ul>\n<li><strong>Les mat\u00e9riaux<\/strong> : carton, kraft, plastique, finitions<br><\/li>\n\n\n\n<li><strong>Le poids et la rigidit\u00e9<\/strong> : solidit\u00e9, qualit\u00e9 per\u00e7ue<br><\/li>\n\n\n\n<li><strong>Le design<\/strong> : lisibilit\u00e9, sobri\u00e9t\u00e9, coh\u00e9rence<br><\/li>\n\n\n\n<li><strong>Les messages<\/strong> : clart\u00e9, transparence, promesses<br><\/li>\n<\/ul>\n\n\n\n<p>Un packaging coh\u00e9rent inspire confiance. Un packaging confus g\u00e9n\u00e8re du doute.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\"><strong>L\u2019impact du packaging sur la cr\u00e9dibilit\u00e9 et la confiance<\/strong><\/h2>\n\n\n\n<p>Un emballage mal adapt\u00e9 peut remettre en question la cr\u00e9dibilit\u00e9 de la marque :<\/p>\n\n\n\n<ul>\n<li>packaging fragile pour un produit premium,<br><\/li>\n\n\n\n<li>suremballage incoh\u00e9rent avec un discours responsable,<br><\/li>\n\n\n\n<li>manque d\u2019informations claires.<br><\/li>\n<\/ul>\n\n\n\n<p>\u00c0 l\u2019inverse, un packaging align\u00e9 avec le positionnement renforce :<\/p>\n\n\n\n<ul>\n<li>la confiance,<br><\/li>\n\n\n\n<li>la perception de qualit\u00e9,<br><\/li>\n\n\n\n<li>la l\u00e9gitimit\u00e9 de la marque.<br><\/li>\n<\/ul>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/www.monpackaging.com\/impression-boite-carton-cube\"><img decoding=\"async\" loading=\"lazy\" width=\"1050\" height=\"630\" src=\"https:\/\/www.monpackaging.com\/blog\/wp-content\/uploads\/2026\/03\/Design-sans-titre-23.png\" alt=\"\" class=\"wp-image-3507\" style=\"width:500px\"\/><\/a><\/figure><\/div>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\"><strong>Packaging et exp\u00e9rience client : un lien direct<\/strong><\/h2>\n\n\n\n<p>L\u2019exp\u00e9rience client commence d\u00e8s l\u2019ouverture du colis ou du produit.<\/p>\n\n\n\n<p>Un packaging bien pens\u00e9 :<\/p>\n\n\n\n<ul>\n<li>facilite l\u2019ouverture,<br><\/li>\n\n\n\n<li>prot\u00e8ge efficacement,<br><\/li>\n\n\n\n<li>valorise le produit,<br><\/li>\n\n\n\n<li>cr\u00e9e une exp\u00e9rience positive.<br><\/li>\n<\/ul>\n\n\n\n<p>En <strong>e-commerce<\/strong>, cette exp\u00e9rience est d\u00e9terminante pour la satisfaction et la fid\u00e9lisation.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\"><strong>Quand le packaging renforce (ou affaiblit) l\u2019image de marque<\/strong><\/h2>\n\n\n\n<p>Un packaging coh\u00e9rent peut :<\/p>\n\n\n\n<ul>\n<li>soutenir un positionnement premium,<br><\/li>\n\n\n\n<li>justifier un prix,<br><\/li>\n\n\n\n<li>diff\u00e9rencier une marque sur un march\u00e9 satur\u00e9.<br><\/li>\n<\/ul>\n\n\n\n<p>\u00c0 l\u2019inverse, un mauvais choix d\u2019emballage peut :<\/p>\n\n\n\n<ul>\n<li>banaliser un produit,<br><\/li>\n\n\n\n<li>nuire \u00e0 l\u2019image,<br><\/li>\n\n\n\n<li>cr\u00e9er une dissonance avec le discours de marque.<br><\/li>\n<\/ul>\n\n\n\n<p>Le packaging doit \u00eatre pens\u00e9 comme un <strong>outil strat\u00e9gique<\/strong>, pas comme une contrainte.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\"><strong>Adapter son packaging \u00e0 son march\u00e9 et \u00e0 son canal de vente<\/strong><\/h2>\n\n\n\n<p>Les attentes varient selon :<\/p>\n\n\n\n<ul>\n<li>le secteur d\u2019activit\u00e9,<br><\/li>\n\n\n\n<li>le canal de vente (retail, e-commerce, B2B),<br><\/li>\n\n\n\n<li>la typologie de clients.<br><\/li>\n<\/ul>\n\n\n\n<p>Un packaging efficace en rayon n\u2019est pas toujours adapt\u00e9 \u00e0 l\u2019e-commerce. L\u2019enjeu est d\u2019adapter la conception aux usages r\u00e9els.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\"><strong>Construire un packaging coh\u00e9rent et durable<\/strong><\/h2>\n\n\n\n<p>Un packaging align\u00e9 avec l\u2019image de marque repose sur :<\/p>\n\n\n\n<ul>\n<li>des mat\u00e9riaux adapt\u00e9s,<br><\/li>\n\n\n\n<li>une personnalisation ma\u00eetris\u00e9e,<br><\/li>\n\n\n\n<li>une conception \u00e9co-responsable,<br><\/li>\n\n\n\n<li>une vision long terme.<br><\/li>\n<\/ul>\n\n\n\n<p>Chez <strong>Mon Packaging<\/strong>, cette approche globale permet de cr\u00e9er des emballages qui parlent juste, durablement.<\/p>\n\n\n\n<p>Le packaging influence profond\u00e9ment l\u2019image de marque, souvent de mani\u00e8re invisible mais d\u00e9terminante. Comprendre ce que per\u00e7oit r\u00e9ellement le consommateur permet de transformer l\u2019emballage en <strong>levier de cr\u00e9dibilit\u00e9, de diff\u00e9renciation et de performance<\/strong>.<\/p>\n\n\n\n<p>Un bon packaging ne se remarque pas toujours, mais il se ressent imm\u00e9diatement.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Mon Packaging accompagne les PME, marques, e-commer\u00e7ants et industriels<\/strong> dans la conception de solutions d\u2019emballage efficaces, personnalis\u00e9es et responsables, en phase avec leur positionnement et leurs objectifs business.<\/p>\n\n\n\n<p>&#x1f4e9; <strong>Contactez-nous pour \u00e9changer sur votre projet packaging<\/strong> :<\/p>\n\n\n\n<p><strong>Email :<\/strong> contact@monpackaging.com<br><strong>T\u00e9l\u00e9phone :<\/strong> 05 61 41 41 31<\/p>\n\n\n\n<p>Un expert Mon Packaging vous aidera \u00e0 transformer votre emballage en un <strong>v\u00e9ritable outil de diff\u00e9renciation et de performance<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Avant m\u00eame de tester un produit, le consommateur se fait une opinion. En quelques secondes, le packaging influence la perception de la marque, souvent de mani\u00e8re inconsciente. Qualit\u00e9 per\u00e7ue, fiabilit\u00e9, positionnement, valeurs : l\u2019emballage est un vecteur silencieux mais puissant de l\u2019image de marque. Comprendre ce que le consommateur per\u00e7oit r\u00e9ellement permet aux entreprises de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3489,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_editorskit_title_hidden":false,"_editorskit_reading_time":0,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","footnotes":""},"categories":[2],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>Packaging et image de marque : ce que per\u00e7oit vraiment le consommateur - Le Blog des experts de l&#039;emballage<\/title>\r\n<meta name=\"description\" content=\"D\u00e9couvrez comment le packaging influence r\u00e9ellement l\u2019image de marque et la perception du consommateur, bien au-del\u00e0 du simple design.\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.monpackaging.com\/blog\/packaging-et-image-de-marque-ce-que-percoit-vraiment-le-consommateur\/\" \/>\r\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Packaging et image de marque : ce que per\u00e7oit vraiment le consommateur - Le Blog des experts de l&#039;emballage\" \/>\r\n<meta property=\"og:description\" content=\"D\u00e9couvrez comment le packaging influence r\u00e9ellement l\u2019image de marque et la perception du consommateur, bien au-del\u00e0 du simple design.\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/www.monpackaging.com\/blog\/packaging-et-image-de-marque-ce-que-percoit-vraiment-le-consommateur\/\" \/>\r\n<meta property=\"og:site_name\" content=\"Le Blog des experts de l&#039;emballage\" \/>\r\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/monpackaging\/\" \/>\r\n<meta property=\"article:published_time\" content=\"2026-03-16T09:27:19+00:00\" \/>\r\n<meta property=\"article:modified_time\" content=\"2026-03-16T08:36:36+00:00\" \/>\r\n<meta property=\"og:image\" content=\"https:\/\/www.monpackaging.com\/blog\/wp-content\/uploads\/2026\/01\/Articles-MonPackaging.png\" \/>\r\n\t<meta property=\"og:image:width\" content=\"864\" \/>\r\n\t<meta property=\"og:image:height\" content=\"432\" \/>\r\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\r\n<meta name=\"author\" content=\"Thomas\" \/>\r\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\r\n<meta name=\"twitter:creator\" content=\"@MonPackaging\" \/>\r\n<meta name=\"twitter:site\" content=\"@MonPackaging\" \/>\r\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Thomas\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\r\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.monpackaging.com\/blog\/packaging-et-image-de-marque-ce-que-percoit-vraiment-le-consommateur\/\",\"url\":\"https:\/\/www.monpackaging.com\/blog\/packaging-et-image-de-marque-ce-que-percoit-vraiment-le-consommateur\/\",\"name\":\"Packaging et image de marque : ce que per\u00e7oit vraiment le consommateur - Le Blog des experts de l&#039;emballage\",\"isPartOf\":{\"@id\":\"https:\/\/www.monpackaging.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.monpackaging.com\/blog\/packaging-et-image-de-marque-ce-que-percoit-vraiment-le-consommateur\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.monpackaging.com\/blog\/packaging-et-image-de-marque-ce-que-percoit-vraiment-le-consommateur\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.monpackaging.com\/blog\/wp-content\/uploads\/2026\/01\/Articles-MonPackaging.png\",\"datePublished\":\"2026-03-16T09:27:19+00:00\",\"dateModified\":\"2026-03-16T08:36:36+00:00\",\"author\":{\"@id\":\"https:\/\/www.monpackaging.com\/blog\/#\/schema\/person\/d41ad873dad4579d933b5118ae136ed3\"},\"description\":\"D\u00e9couvrez comment le packaging influence r\u00e9ellement l\u2019image de marque et la perception du consommateur, bien au-del\u00e0 du simple design.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.monpackaging.com\/blog\/packaging-et-image-de-marque-ce-que-percoit-vraiment-le-consommateur\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.monpackaging.com\/blog\/packaging-et-image-de-marque-ce-que-percoit-vraiment-le-consommateur\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.monpackaging.com\/blog\/packaging-et-image-de-marque-ce-que-percoit-vraiment-le-consommateur\/#primaryimage\",\"url\":\"https:\/\/www.monpackaging.com\/blog\/wp-content\/uploads\/2026\/01\/Articles-MonPackaging.png\",\"contentUrl\":\"https:\/\/www.monpackaging.com\/blog\/wp-content\/uploads\/2026\/01\/Articles-MonPackaging.png\",\"width\":864,\"height\":432},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.monpackaging.com\/blog\/packaging-et-image-de-marque-ce-que-percoit-vraiment-le-consommateur\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/www.monpackaging.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Packaging et image de marque : ce que per\u00e7oit vraiment le consommateur\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.monpackaging.com\/blog\/#website\",\"url\":\"https:\/\/www.monpackaging.com\/blog\/\",\"name\":\"Le Blog des experts de l&#039;emballage\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.monpackaging.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.monpackaging.com\/blog\/#\/schema\/person\/d41ad873dad4579d933b5118ae136ed3\",\"name\":\"Thomas\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.monpackaging.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/53fb146a32ab351eb2f9c908583c8fbd?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/53fb146a32ab351eb2f9c908583c8fbd?s=96&d=mm&r=g\",\"caption\":\"Thomas\"}}]}<\/script>\r\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Packaging et image de marque : ce que per\u00e7oit vraiment le consommateur - Le Blog des experts de l&#039;emballage","description":"D\u00e9couvrez comment le packaging influence r\u00e9ellement l\u2019image de marque et la perception du consommateur, bien au-del\u00e0 du simple design.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.monpackaging.com\/blog\/packaging-et-image-de-marque-ce-que-percoit-vraiment-le-consommateur\/","og_locale":"fr_FR","og_type":"article","og_title":"Packaging et image de marque : ce que per\u00e7oit vraiment le consommateur - Le Blog des experts de l&#039;emballage","og_description":"D\u00e9couvrez comment le packaging influence r\u00e9ellement l\u2019image de marque et la perception du consommateur, bien au-del\u00e0 du simple design.","og_url":"https:\/\/www.monpackaging.com\/blog\/packaging-et-image-de-marque-ce-que-percoit-vraiment-le-consommateur\/","og_site_name":"Le Blog des experts de l&#039;emballage","article_publisher":"https:\/\/www.facebook.com\/monpackaging\/","article_published_time":"2026-03-16T09:27:19+00:00","article_modified_time":"2026-03-16T08:36:36+00:00","og_image":[{"width":864,"height":432,"url":"https:\/\/www.monpackaging.com\/blog\/wp-content\/uploads\/2026\/01\/Articles-MonPackaging.png","type":"image\/png"}],"author":"Thomas","twitter_card":"summary_large_image","twitter_creator":"@MonPackaging","twitter_site":"@MonPackaging","twitter_misc":{"\u00c9crit par":"Thomas","Dur\u00e9e de lecture estim\u00e9e":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.monpackaging.com\/blog\/packaging-et-image-de-marque-ce-que-percoit-vraiment-le-consommateur\/","url":"https:\/\/www.monpackaging.com\/blog\/packaging-et-image-de-marque-ce-que-percoit-vraiment-le-consommateur\/","name":"Packaging et image de marque : ce que per\u00e7oit vraiment le consommateur - Le Blog des experts de l&#039;emballage","isPartOf":{"@id":"https:\/\/www.monpackaging.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.monpackaging.com\/blog\/packaging-et-image-de-marque-ce-que-percoit-vraiment-le-consommateur\/#primaryimage"},"image":{"@id":"https:\/\/www.monpackaging.com\/blog\/packaging-et-image-de-marque-ce-que-percoit-vraiment-le-consommateur\/#primaryimage"},"thumbnailUrl":"https:\/\/www.monpackaging.com\/blog\/wp-content\/uploads\/2026\/01\/Articles-MonPackaging.png","datePublished":"2026-03-16T09:27:19+00:00","dateModified":"2026-03-16T08:36:36+00:00","author":{"@id":"https:\/\/www.monpackaging.com\/blog\/#\/schema\/person\/d41ad873dad4579d933b5118ae136ed3"},"description":"D\u00e9couvrez comment le packaging influence r\u00e9ellement l\u2019image de marque et la perception du consommateur, bien au-del\u00e0 du simple design.","breadcrumb":{"@id":"https:\/\/www.monpackaging.com\/blog\/packaging-et-image-de-marque-ce-que-percoit-vraiment-le-consommateur\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.monpackaging.com\/blog\/packaging-et-image-de-marque-ce-que-percoit-vraiment-le-consommateur\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.monpackaging.com\/blog\/packaging-et-image-de-marque-ce-que-percoit-vraiment-le-consommateur\/#primaryimage","url":"https:\/\/www.monpackaging.com\/blog\/wp-content\/uploads\/2026\/01\/Articles-MonPackaging.png","contentUrl":"https:\/\/www.monpackaging.com\/blog\/wp-content\/uploads\/2026\/01\/Articles-MonPackaging.png","width":864,"height":432},{"@type":"BreadcrumbList","@id":"https:\/\/www.monpackaging.com\/blog\/packaging-et-image-de-marque-ce-que-percoit-vraiment-le-consommateur\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.monpackaging.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Packaging et image de marque : ce que per\u00e7oit vraiment le consommateur"}]},{"@type":"WebSite","@id":"https:\/\/www.monpackaging.com\/blog\/#website","url":"https:\/\/www.monpackaging.com\/blog\/","name":"Le Blog des experts de l&#039;emballage","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.monpackaging.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/www.monpackaging.com\/blog\/#\/schema\/person\/d41ad873dad4579d933b5118ae136ed3","name":"Thomas","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.monpackaging.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/53fb146a32ab351eb2f9c908583c8fbd?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/53fb146a32ab351eb2f9c908583c8fbd?s=96&d=mm&r=g","caption":"Thomas"}}]}},"_links":{"self":[{"href":"https:\/\/www.monpackaging.com\/blog\/wp-json\/wp\/v2\/posts\/3487"}],"collection":[{"href":"https:\/\/www.monpackaging.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.monpackaging.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.monpackaging.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.monpackaging.com\/blog\/wp-json\/wp\/v2\/comments?post=3487"}],"version-history":[{"count":2,"href":"https:\/\/www.monpackaging.com\/blog\/wp-json\/wp\/v2\/posts\/3487\/revisions"}],"predecessor-version":[{"id":3508,"href":"https:\/\/www.monpackaging.com\/blog\/wp-json\/wp\/v2\/posts\/3487\/revisions\/3508"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.monpackaging.com\/blog\/wp-json\/wp\/v2\/media\/3489"}],"wp:attachment":[{"href":"https:\/\/www.monpackaging.com\/blog\/wp-json\/wp\/v2\/media?parent=3487"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.monpackaging.com\/blog\/wp-json\/wp\/v2\/categories?post=3487"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.monpackaging.com\/blog\/wp-json\/wp\/v2\/tags?post=3487"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}