{"id":1167,"date":"2020-07-22T08:30:33","date_gmt":"2020-07-22T06:30:33","guid":{"rendered":"https:\/\/www.monpackaging.com\/blog\/?p=1167"},"modified":"2020-07-21T17:50:56","modified_gmt":"2020-07-21T15:50:56","slug":"pourquoi-comment-former-professionnels-packaging","status":"publish","type":"post","link":"https:\/\/www.monpackaging.com\/blog\/pourquoi-comment-former-professionnels-packaging\/","title":{"rendered":"Pourquoi et comment former les professionnels du packaging ?"},"content":{"rendered":"<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Pour susciter l\u2019envie chez le consommateur, pour v\u00e9hiculer l\u2019image de marque, pour se d\u00e9marquer de la concurrence, le packaging est devenu un atout indispensable \u00e0 toute commercialisation d\u2019un nouveau produit. C\u2019est d\u00e9sormais l\u2019un des moyens de communication les plus \u00e9conomiques qui soit. <\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Et dont la conception est l\u2019une des plus d\u00e9licates \u00e0 mettre en place. Former des professionnels du packaging n\u2019a donc rien d\u2019une perte de temps, ni d\u2019un budget superflu. \u00c0 condition de comprendre vers quels m\u00e9tiers se tourner. <\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Et il faut savoir qu\u2019au-del\u00e0 du m\u00e9tier de designer packaging qui reste le plus attractif en termes d\u2019offres, bien d\u2019autres options sont disponibles.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2>Quels sont les m\u00e9tiers du packaging ?<\/h2>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">On retrouve aujourd\u2019hui le secteur du packaging au m\u00eame niveau que l\u2019a\u00e9ronautique, soit \u00e0 la <strong>8\u00e8me place sur l\u2019\u00e9chelle des secteurs industriels<\/strong> <strong>fran\u00e7ais<\/strong>. Curiosit\u00e9, cr\u00e9ativit\u00e9 et ouverture d\u2019esprit comptent parmi les qualit\u00e9s indispensables des professionnels du packaging, qui \u00e9volueront alors \u00e0 diff\u00e9rents postes tels que :<\/span><\/p>\n<ul style=\"text-align: justify\">\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Concepteur ou designer d\u2019emballage, de pr\u00eat \u00e0 vendre (PAV) ou de publicit\u00e9 sur lieu de vente (PLV).<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Responsable de ligne de fabrication ou de conditionnement.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Responsable packaging.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Technicien sup\u00e9rieur en analyse et contr\u00f4le des emballages.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Assistant ing\u00e9nieur\/d\u00e9veloppement packaging.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Technicien sup\u00e9rieur en logistique de distribution.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_1210\" aria-describedby=\"caption-attachment-1210\" style=\"width: 640px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-1210 size-large\" src=\"https:\/\/www.monpackaging.com\/blog\/wp-content\/uploads\/2020\/07\/shutterstock_1226185141-1024x659.jpg\" alt=\"\" width=\"640\" height=\"412\" srcset=\"https:\/\/www.monpackaging.com\/blog\/wp-content\/uploads\/2020\/07\/shutterstock_1226185141-1024x659.jpg 1024w, https:\/\/www.monpackaging.com\/blog\/wp-content\/uploads\/2020\/07\/shutterstock_1226185141-300x193.jpg 300w, https:\/\/www.monpackaging.com\/blog\/wp-content\/uploads\/2020\/07\/shutterstock_1226185141-768x494.jpg 768w, https:\/\/www.monpackaging.com\/blog\/wp-content\/uploads\/2020\/07\/shutterstock_1226185141-1536x988.jpg 1536w, https:\/\/www.monpackaging.com\/blog\/wp-content\/uploads\/2020\/07\/shutterstock_1226185141-2048x1318.jpg 2048w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><figcaption id=\"caption-attachment-1210\" class=\"wp-caption-text\">Curiosit\u00e9, cr\u00e9ativit\u00e9 et ouverture d&rsquo;esprit comptent parmi les qualit\u00e9s indispensables d&rsquo;un professionnel du packaging.<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Tr\u00e8s flexibles, on retrouve les professionnels du <a href=\"https:\/\/www.monpackaging.com\/blog\/presenter-packaging-client-convaincre-vendre\/\">packaging<\/a> dans de nombreux services diff\u00e9rents. Quel que soit le secteur associ\u00e9 (pharmaceutique, cosm\u00e9tique, agroalimentaire, automobile\u2026.), les m\u00e9tiers du conditionnement s\u2019effectueront notamment au niveau :<\/span><\/p>\n<ul style=\"text-align: justify\">\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Des ateliers de production.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Des laboratoires d\u2019essai et de contr\u00f4le.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Du service achat, marketing ou logistique.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Du bureau d\u2019\u00e9tudes.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Des agences de design packaging.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Et bien plus encore.<\/span><\/p>\n<blockquote>\n<p><em>Cr\u00e9er, c&rsquo;est vivre deux fois.<\/em><\/p>\n<\/blockquote>\n<p><strong>Albert Camus.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<h2>Quels sont les r\u00f4les des professionnels du packaging ?<\/h2>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Les m\u00e9tiers du packaging ne sont pas de tout repos.\u00a0<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Un simple emballage destin\u00e9 aux <a href=\"https:\/\/www.monpackaging.com\/blog\/cibler-enfants-packaging\/\">enfants<\/a> devra par exemple \u00eatre <strong>repens\u00e9 tous les 2 \u00e0 3 ans<\/strong> en fonction des nouvelles tendances apparues chez les jeunes. Mais il y a quelque chose de passionnant dans le choix du <a href=\"https:\/\/www.monpackaging.com\/blog\/reussir-creation-design-packaging\/\">design<\/a>, des formes, des couleurs, qui donneront progressivement vie \u00e0 un produit concret.\u00a0\u00a0<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">En fonction du poste et des missions confi\u00e9es, les professionnels du packaging auront \u00e0 prendre en charge :<\/span><\/p>\n<p style=\"text-align: justify\">\u00a0<\/p>\n<h3 style=\"text-align: justify\"><b>L\u2019audit\u00a0<\/b><\/h3>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">On analysera ici les demandes d\u2019\u00e9tudes et l\u2019on effectuera une veille concurrentielle afin de comprendre les performances des packaging d\u00e9j\u00e0 existants. Cela permettra d\u2019imaginer les solutions de demain et de mettre en place plusieurs axes de cr\u00e9ation.\u00a0\u00a0<\/span><\/p>\n<p style=\"text-align: justify\">\u00a0<\/p>\n<h3 style=\"text-align: justify\"><b>La conception<\/b><\/h3>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Place aux premiers plans, aux graphismes et aux essais en trois dimensions. Les performances du projet en cours seront analys\u00e9es r\u00e9guli\u00e8rement avant la validation qui permettra ensuite de transf\u00e9rer le tout en production. Le designer packaging devra notamment fournir lisiblement \u00e0 l\u2019imprimeur les diff\u00e9rents \u00e9l\u00e9ments d\u2019impression.<\/span><\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_1211\" aria-describedby=\"caption-attachment-1211\" style=\"width: 640px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-1211 size-large\" src=\"https:\/\/www.monpackaging.com\/blog\/wp-content\/uploads\/2020\/07\/shutterstock_219294490-1024x614.jpg\" alt=\"\" width=\"640\" height=\"384\" srcset=\"https:\/\/www.monpackaging.com\/blog\/wp-content\/uploads\/2020\/07\/shutterstock_219294490-1024x614.jpg 1024w, https:\/\/www.monpackaging.com\/blog\/wp-content\/uploads\/2020\/07\/shutterstock_219294490-300x180.jpg 300w, https:\/\/www.monpackaging.com\/blog\/wp-content\/uploads\/2020\/07\/shutterstock_219294490-768x461.jpg 768w, https:\/\/www.monpackaging.com\/blog\/wp-content\/uploads\/2020\/07\/shutterstock_219294490-1536x922.jpg 1536w, https:\/\/www.monpackaging.com\/blog\/wp-content\/uploads\/2020\/07\/shutterstock_219294490-2048x1229.jpg 2048w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><figcaption id=\"caption-attachment-1211\" class=\"wp-caption-text\">Place aux premiers plans, aux graphismes et aux essais en trois dimensions.<\/figcaption><\/figure>\n<p style=\"text-align: justify\">\u00a0<\/p>\n<h3 style=\"text-align: justify\"><b>Le support technique<\/b><\/h3>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Mise en place des am\u00e9liorations n\u00e9cessaires en fonction des dysfonctionnements constat\u00e9s. Suivi de la conformit\u00e9 r\u00e9glementaire.<\/span><\/p>\n<p style=\"text-align: justify\">\u00a0<\/p>\n<h3 style=\"text-align: justify\"><b>L\u2019analyse en situation<\/b><\/h3>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">On proposera ici d\u2019autres am\u00e9liorations li\u00e9es dans ce cas aux r\u00e9clamations client, \u00e0 la r\u00e9ception du packaging par le consommateur. \u00c0 son positionnement sur les rayons. Au suivi des <a href=\"https:\/\/www.monpackaging.com\/blog\/comment-evaluer-performances-projet-emballage\/\" target=\"_blank\" rel=\"noopener noreferrer\">performances<\/a> de notre projet d&#8217;emballage.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Le profil des professionnels du packaging<\/strong><\/h2>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Impossible de se lancer dans le secteur sans disposer d\u2019une bonne <strong>ma\u00eetrise de certains outils techniques<\/strong>. Logiciels de design industriel ou de cr\u00e9ation assist\u00e9e par ordinateur (CAO) n\u2019auront plus de secret pour vous.<\/span><\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_1220\" aria-describedby=\"caption-attachment-1220\" style=\"width: 504px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" loading=\"lazy\" class=\" wp-image-1220\" src=\"https:\/\/www.monpackaging.com\/blog\/wp-content\/uploads\/2020\/07\/Le-profil-des-professionnels-du-packaging-300x200.jpg\" alt=\"Le profil des professionnels du packaging\" width=\"504\" height=\"336\" srcset=\"https:\/\/www.monpackaging.com\/blog\/wp-content\/uploads\/2020\/07\/Le-profil-des-professionnels-du-packaging-300x200.jpg 300w, https:\/\/www.monpackaging.com\/blog\/wp-content\/uploads\/2020\/07\/Le-profil-des-professionnels-du-packaging-768x512.jpg 768w, https:\/\/www.monpackaging.com\/blog\/wp-content\/uploads\/2020\/07\/Le-profil-des-professionnels-du-packaging.jpg 1000w\" sizes=\"(max-width: 504px) 100vw, 504px\" \/><figcaption id=\"caption-attachment-1220\" class=\"wp-caption-text\">Le profil des professionnels du packaging<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Au rendez-vous \u00e9galement, une bonne <strong>culture g\u00e9n\u00e9rale<\/strong> et un <strong>sens pratique<\/strong> d\u00e9velopp\u00e9 qui permettront de r\u00e9soudre une \u00e0 une les diff\u00e9rentes contraintes rencontr\u00e9es.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_1222\" aria-describedby=\"caption-attachment-1222\" style=\"width: 498px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" loading=\"lazy\" class=\" wp-image-1222\" src=\"https:\/\/www.monpackaging.com\/blog\/wp-content\/uploads\/2020\/07\/professionnels-du-packaging-300x200.jpg\" alt=\"Le profil des professionnels du packaging\" width=\"498\" height=\"333\" srcset=\"https:\/\/www.monpackaging.com\/blog\/wp-content\/uploads\/2020\/07\/professionnels-du-packaging-300x200.jpg 300w, https:\/\/www.monpackaging.com\/blog\/wp-content\/uploads\/2020\/07\/professionnels-du-packaging-768x512.jpg 768w, https:\/\/www.monpackaging.com\/blog\/wp-content\/uploads\/2020\/07\/professionnels-du-packaging.jpg 1000w\" sizes=\"(max-width: 498px) 100vw, 498px\" \/><figcaption id=\"caption-attachment-1222\" class=\"wp-caption-text\">Le profil des professionnels du packaging<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">De nature tr\u00e8s cr\u00e9ative, les professionnels du packaging seront en mesure de faire en permanence preuve d\u2019innovation et d\u2019int\u00e9grer \u00e0 leurs projets de nombreuses mati\u00e8res diff\u00e9rentes. Et puisque les d\u00e9lais sont parfois courts, ou bien le cahier des charges difficile \u00e0 tenir, une r\u00e9sistance au <strong>travail sous pression<\/strong> s\u2019av\u00e8re absolument indispensable.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">De quoi trouver sa place dans un <strong>secteur complexe, mais tr\u00e8s novateur<\/strong> !<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2>Devenir professionnel du packaging, quelles formations ?<\/h2>\n<blockquote>\n<p><em>On ne peut rien apprendre aux gens. On peut seulement les aider \u00e0 d\u00e9couvrir qu&rsquo;ils poss\u00e8dent d\u00e9j\u00e0 en eux tout ce qui est \u00e0 apprendre.<\/em><\/p>\n<\/blockquote>\n<p><strong>Galil\u00e9e.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">De mani\u00e8re g\u00e9n\u00e9rale, les m\u00e9tiers du packaging sont ouverts \u00e0 tous. <strong>Accessibles d\u00e8s le niveau Bac+2<\/strong>, les formations principales pourront \u00eatre compl\u00e9t\u00e9es de divers modules marketing, de communication, ou de sp\u00e9cialisation. La sp\u00e9cialisation est en effet un atout incontournable dans le secteur.<\/span><\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_1212\" aria-describedby=\"caption-attachment-1212\" style=\"width: 640px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-1212 size-large\" src=\"https:\/\/www.monpackaging.com\/blog\/wp-content\/uploads\/2020\/07\/shutterstock_177302987-1024x683.jpg\" alt=\"\" width=\"640\" height=\"427\" srcset=\"https:\/\/www.monpackaging.com\/blog\/wp-content\/uploads\/2020\/07\/shutterstock_177302987-1024x683.jpg 1024w, https:\/\/www.monpackaging.com\/blog\/wp-content\/uploads\/2020\/07\/shutterstock_177302987-300x200.jpg 300w, https:\/\/www.monpackaging.com\/blog\/wp-content\/uploads\/2020\/07\/shutterstock_177302987-768x512.jpg 768w, https:\/\/www.monpackaging.com\/blog\/wp-content\/uploads\/2020\/07\/shutterstock_177302987-1536x1024.jpg 1536w, https:\/\/www.monpackaging.com\/blog\/wp-content\/uploads\/2020\/07\/shutterstock_177302987-2048x1365.jpg 2048w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><figcaption id=\"caption-attachment-1212\" class=\"wp-caption-text\">Les formations principales sont accessibles d\u00e8s le niveau bac + 2.<\/figcaption><\/figure>\n<h3 style=\"text-align: justify\"><strong>Bac + 2<\/strong><\/h3>\n<ul style=\"text-align: justify\">\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">DUT PEC, packaging, emballage et conditionnement.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">BTS design de produits.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Le m\u00e9tier de responsable packaging par exemple est accessible apr\u00e8s une \u00e9cole de design ou un niveau Bac+2 de ce type. \u00c0 poursuivre \u00e9ventuellement jusqu\u2019au Bac+3 pour obtenir une licence professionnelle.<\/span><\/p>\n<p style=\"text-align: justify\">\u00a0<\/p>\n<h3 style=\"text-align: justify\"><strong>Bac + 3<\/strong><\/h3>\n<ul style=\"text-align: justify\">\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Licence professionnelle, m\u00e9tiers de l&#8217;emballage et du conditionnement. Parcours technologie d\u2019emballage (Esepac), design et d\u00e9veloppement packaging (Rouen).<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Licence professionnelle, production industrielle. Parcours technologie de l\u2019emballage (universit\u00e9 Clermont d\u2019Auvergne, design de produit et packaging (IUT de Chamb\u00e9ry), design industriel et emballage (IUT de Reims).<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">DNMADE, dipl\u00f4me national des m\u00e9tiers d\u2019art et du design.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify\">\u00a0<\/p>\n<h3 style=\"text-align: justify\"><strong>Bac + 4<\/strong><\/h3>\n<ul style=\"text-align: justify\">\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Dipl\u00f4me sup\u00e9rieur d\u2019arts appliqu\u00e9s.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify\">\u00a0<\/p>\n<h3 style=\"text-align: justify\"><strong>Bac + 5<\/strong><\/h3>\n<ul style=\"text-align: justify\">\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Dipl\u00f4me d\u2019ing\u00e9nieur (Esireims).<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Master ing\u00e9nierie de conception (Esepac).<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify\">\u00a0<\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Les professionnels du marketing d\u00e9j\u00e0 en poste auront la possibilit\u00e9, en cours de carri\u00e8re, d\u2019opter pour un module packaging qui permettra d\u2019\u00e9voluer vers de nouvelles fonctions.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">\u00c0 noter que de nombreuses \u00e9coles proposent des formations compl\u00e8tes en design graphique, \u00e9galement tr\u00e8s utiles pour obtenir les bases du m\u00e9tier. Futurs professionnels du packaging, n\u2019h\u00e9sitez pas \u00e9galement \u00e0 vous tourner vers les <strong>\u00e9coles d\u2019art<\/strong> et les<strong> classes pr\u00e9paratoires<\/strong>.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2>Les professionnels du packaging de demain<\/h2>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">C\u00f4t\u00e9 carri\u00e8re, tout commence g\u00e9n\u00e9ralement par des postes d\u2019assistants ing\u00e9nieur ou d\u00e9veloppement packaging. Et puis le parcours \u00e9volue au fil des choix pour conduire parfois aux postes de chef de projet ou de technicien sup\u00e9rieur.\u00a0<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">\u00c0 vous bient\u00f4t peut-\u00eatre les r\u00f4les de directeur de cr\u00e9ation ou de designer manager. Bonne chance !<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pour susciter l\u2019envie chez le consommateur, pour v\u00e9hiculer l\u2019image de marque, pour se d\u00e9marquer de la concurrence, le packaging est devenu un atout indispensable \u00e0 toute commercialisation d\u2019un nouveau produit. C\u2019est d\u00e9sormais l\u2019un des moyens de communication les plus \u00e9conomiques qui soit. Et dont la conception est l\u2019une des plus d\u00e9licates \u00e0 mettre en place. [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":1217,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_editorskit_title_hidden":false,"_editorskit_reading_time":0,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","footnotes":""},"categories":[2,1],"tags":[163,162,21,161],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>Pourquoi et comment former les professionnels du packaging ?<\/title>\r\n<meta name=\"description\" content=\"Dans un secteur tr\u00e8s concurrentiel, les professionnels du packaging sont les mains, les yeux et le cerveau de tout processus cr\u00e9atif.\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" 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